rule #1
A unified corporate identity sends a consistent message of who we are and contributes to the perception of Flowmon Networks as a strong, professional company within the competitive market. These guidelines describe the visual and verbal elements that represent Flowmon’s corporate identity.
If you have any questions or need clarification, please drop us a line at marketing@flowmon.com.
The Flowmon logo comprises two elements – the F icon and logotype. The logo must be in the official Flowmon corporate colors. All parts of the logo must be easily readable with enough space around. The “F” icon is to be used solely in situations that prevent the use of the whole logo because of legibility issues – typically as a favicon or a profile picture on social networks. Logo with the company name is the preffered version.
The use of the full logo, consisting of the icon, logotype Flowmon, and possibly “Networks,” is preferred in all situations where the word “Flowmon” is legible. The use of only the icon is possible in all other situations.
Whenever you use the Flowmon logo, it should be surrounded by enough space to ensure its visibility and impact. The size of the clear space should be 1x F icon minimum in all directions around the logo.
No custom variations of the Flowmon logo, violating the color scheme, or adjustments to its parts are allowed. Do not tilt the logo and make sure it is readable when you use different backgrounds.
The logo can be tilted in order to align it with a given perspective. For example, isometric infographics the logo may be tilted and sloped.
General rules: Do not deform, tilt, or change the logo. Keep enough space around. Preserve readability.
Colors play an important role in Flowmon corporate identity. Therefore it is important to use the correct colors and their specific shades. The primary color system is preferred, the secondary color system is used when contrast is needed (i.e. in a CTA web button) or as part of illustrations, diagrams, and schemes.
Transitions are used in illustrations, diagrams, schemes, graphs, and buttons only. When creating an illustration or scheme, it is also possible to use both darker and brighter shades of primary colors in order to express “shade” or “light”.
HEX #58BFCF
RGB 88, 191, 207
CMYK 57, 7, 0, 18
HEX #08253D
RGB 8, 37, 61
CMYK 86, 39, 0, 76
HEX #3E3E40
RGB 62, 62, 64
CMYK 3, 3, 0, 74
HEX #87DC00
RGB 135, 220, 0
CMYK 38, 0, 100, 13
HEX #F99F0D
RGB 249, 159, 13
CMYK 0, 36, 94, 2
HEX #87DC00
RGB 135, 220, 0
CMYK 38, 0, 100, 13
HEX #58FFFF
RGB 88, 255, 255
CMYK 65, 0, 0, 0
HEX #e6540c
RGB 230, 84, 12
CMYK 0, 63, 94, 9
HEX #F99F0D
RGB 249, 159, 13
CMYK 0, 36, 94, 2
HEX #08253D
RGB 8, 37, 61
CMYK 86, 39, 0, 76
HEX #58BFCF
RGB 88, 191, 207
CMYK 57, 7, 0, 18
The corporate font plays an important role in communicating an overall tone and quality. Please use the corporate fonts carefully to preserve clarity and harmony in all Flowmon communications. We have selected Montserrat and Gotham. Gotham is a stable, geometric and precise font we use it for printed materials. Our primary font is Montserrat font offered by Google as a free all-purpose font. Neither font is a default part of operating systems so they both need to be installed.
Corporate Typography and Presentations Mini-guide
One picture is worth a thousand words. Benefit from using infographics every time you need to explain Flowmon features or associated processes.
Oxford blue or transition Oxford blue to Sky blue should be used as an ideal background for infographics. There are no other variations prepared. Do not forget to accompany infographics with some catchy text and place them in context.
Infographics library
In presentations, corporate typography and infographics should be used above all. In special cases, photos are also allowed. Presentations always have a dark background. To highlight important parts, it is possible to use a transition background.
Presentation template
Use only photos that appear natural and non-forced, avoid using stock photography services. If you create photos on your own, we suggest hiring a professional photographer. Pictures taken with mobile phones are definitely a no-go. Photos are used only in those cases where it is not possible to use illustration or typography.
Photo library
